Environmental Responsibility
We're committed to achieving net-zero emissions across our entire operation by 2025. Every vehicle in our fleet is electric or hybrid, and we partner with renewable energy providers for charging infrastructure.
Our Mission
Building the Future of Sustainable Urban Transport
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Founded in Amsterdam with a vision to reduce urban congestion and emissions, Willow Pro is transforming how Europeans think about car ownership. We believe access trumps ownership, and sustainability drives innovation.
Explore Services →Our Story
From Amsterdam Streets to European Roads
Willow Pro began as a simple idea: what if accessing a car was as easy as calling a taxi, but with the freedom and sustainability of electric vehicles? Founded in Amsterdam in 2020, we started with a small fleet of electric cars serving the city centre.
Today, we operate across 15 European cities, providing thousands of drivers with access to clean, reliable transport. Our technology platform connects users with the nearest available vehicle, whilst our commitment to sustainability ensures every journey contributes to cleaner air and quieter streets.
We're not just a car sharing service - we're part of a movement towards smarter cities. By reducing the need for private car ownership, we're helping create urban spaces that prioritise people over parking, community over congestion.
3 years
Operating across Europe
50,000+
Registered members
Zero
Emissions fleet target
Our Commitment
Values That Drive Everything We Do
Every decision we make is guided by our commitment to sustainability, innovation, and exceptional service.
Community First
Local communities are at the heart of our expansion. We work closely with city councils and residents to ensure our service enhances rather than disrupts neighbourhood life.
Innovation Focus
Our technology team continuously improves the user experience, from predictive availability algorithms to seamless payment systems.
Customer Care
24/7 support, transparent pricing, and genuine care for every journey. Your experience matters to us, whether it's your first trip or your hundredth.